A Dog's Purpose Official Movie Site
Using the hashtag #MyDogsPurpose we collected thousands of images from users eager to share their dogs purpose. In addition to this site showcasing our audience's cute best friends, the site was also used to promote pet adoption through Universal's partners at Best Friends Society. Users were able to filter out dogs that were still looking for their purpose.
Microsite Poster Generator
Randomly selected contestants were then photographed and were used as print posters in the OOH campaign